Brand identity · 01
Current state
Review the existing visual brand material, available evidence, ownership and the practical constraint the work must address.
Services / Brand identity
Brand identity.
Turn an approved brand direction into a coherent visual language for the website and the everyday materials your team uses.
Selected service studies
See the work in context.
These editorial studies show the types of decisions and deliverables involved. They are service examples, not client claims.
Brand identity · 02
Visual direction
Define the visual direction required for the agreed first scope and record what remains outside it.
Brand identity · 03
Identity system
Develop the identity system through reviewable decisions and a defined list of outputs.
Brand identity · 04
Usage guidance
Prepare the usage guidance and the files, checks or operating notes needed for handover.
Platforms and delivery
Choose the working system around the requirement.
The identity system is delivered in formats the team can apply. Tool choice follows the people producing websites, documents and campaign material.
Explore the main service areas and the platforms or delivery systems that may be used for the project.
01
Design source system
Reusable colour, type, layout and image rules are kept in editable source files with clear ownership.
Working process
From brief to a testable release.
The proposal names the review milestones. Timing depends on the number of pages and features, content readiness and third-party access.
01
Define the problem
Agree the audience, business goal, available visual brand material and the decision this project needs to improve.
Industry applications
The same service solves different problems by sector.
A useful identity reflects how the organisation communicates and what its team has to produce regularly.
01
B2B companies
Build a system for long-form information, sales material and product or service explanation.
02
Education and non-profit
Support varied programmes, audiences and publishing teams without losing recognition.
03
Consumer brands
Coordinate product imagery, campaigns and commerce pages around one recognisable visual language.
Custom scope / USD
Custom quote
Custom Development. Final quote after scope.
A tailored website feature, application capability or internal tool. The first release is defined before quoting.
User accounts and business state move into application scope. Third-party licences extra.
Read all pricing boundaries ↗Frequently asked questions
Before you send the brief.
Can you work with our existing logo?
Yes. A suitable existing mark can be retained and extended when it supports the required identity system.
Can this be combined with website work?
Yes. When both are needed, the proposal sequences shared decisions and states which deliverables belong to each part of the project.
How many revisions are included?
The written proposal names the review stages and included revision rounds. Additional directions or production work are quoted before scope expands.
What do you need before starting?
A concise brief, the available visual brand material, the intended audience, one approval owner and any fixed platform, timing or compliance constraints.
Your next website
Have a website in mind?
Let’s talk about what it needs to do.
Share your brief. We’ll review the scope and reply in writing.