Qian Lin Web
Website design & development

Website design & development.

We plan the pages, design the interface and build the working site. The scope can cover a focused landing page, a multi-page business website or a more involved web platform.

NORTHLINEStudio · Projects · Approach
Desktop concept for the fictional Northline Architecture website
Concept Project / Fictional Brand / No Client ClaimCoastal House / 01

Work in practice

Qian Lin Web service study

Northline Architecture

A fictional architecture studio website used to show how project work, studio information and enquiries can share one clear visual system.

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concept website reference reviews

Three website models, three different jobs.

These reviews examine live concept websites for structure, content hierarchy and responsive decisions. They are not Qian Lin Web client projects and no performance results are claimed.

Northline Architecture concept website shown as a original project visual study
01

Public reference review · Not a client project

Business portfolio website

Northline Architecture

A project-led architecture site where the work carries the first impression and the studio method appears deeper in the page.

  • Full-screen project imagery
  • Portfolio-led information hierarchy
  • Condensed mobile navigation
Visit source website ↗
Morrow Goods public e-commerce website shown as a original project visual study
02

Public reference review · Not a client project

E-commerce website

Morrow Goods

An editorial storefront that connects brand positioning, product discovery and sustainability content without making the purchase path hard to find.

  • Campaign-led product entry
  • Store navigation and utility actions
  • Brand story within the shopping journey
Visit source website ↗
Waypoint Operations public SaaS website shown as a original project visual study
03

Public reference review · Not a client project

SaaS product website

Waypoint Operations

A product website that introduces the software with a direct proposition, visible interface material and clear routes to a demo or account.

  • Product UI in the first screen
  • Separate sales and self-serve actions
  • Feature detail built around product use
Visit source website ↗

Concept Project / Fictional Brand / No Client Claim

Northline Architecture

A fictional architecture studio website used to show how project work, studio information and enquiries can share one clear visual system.

  • Information architecture
  • Responsive interface
  • Enquiry journey
NORTHLINE
Desktop concept for the fictional Northline Architecture website
01 / 04

Coastal House / 01

A quiet project-led structure that gives photography room while keeping the practice and enquiry path easy to find.

View project ↗

Website scope

Design and development stay connected.

The page plan, visual system and technical build are reviewed as one piece of work. That keeps the final site close to the approved design and exposes technical constraints while decisions can still change.

01

Page structure

Navigation, page hierarchy and key journeys shaped around the information visitors need.

02

Interface design

Layouts, type, colour, imagery and reusable components prepared for real content.

03

Responsive build

Desktop and mobile behaviour implemented and checked across the agreed pages.

04

Forms and integrations

Enquiry forms and agreed third-party services connected with clear validation and failure states.

Responsive design

One content system, considered at every width.

Mobile is planned with the same priorities as desktop. Navigation, image crops, reading order and calls to action adapt without hiding the information that matters.

Desktop project view
Desktop concept for the fictional Northline Architecture websiteNORTHLINE
Mobile project view
Mobile concept for the fictional Northline Architecture websiteNORTHLINECoastal House / 01
Content and image detail
Fictional architecture material study used in the Northline concept project

Technical foundation

The launch checklist is part of the build.

A website needs more than finished screens. The agreed release is checked for content, forms, responsive behaviour, search metadata and the access you need after handover.

01

Performance

Image formats, loading priority, fonts and client-side code reviewed around the pages being shipped.

02

CMS and ownership

Editing requirements and account ownership agreed before a CMS or hosted platform is selected.

03

Search foundations

Titles, descriptions, headings, canonical URLs and crawlable page structure included where they apply.

04

Release and handover

Forms, links and core journeys checked before launch, with source and access handed over as agreed.

Platform fit

The platform follows the editing and integration needs.

WordPress, Shopify and a custom build solve different problems. The recommendation is made after we know who will edit the site, how products or content are managed and which systems must connect.

01

Content-led business websites

WordPress

Useful when a team needs familiar page and article editing. Theme, plugin and hosting choices are confirmed in the written scope.

02

Product catalogues and online stores

Shopify

Useful when products, checkout, orders and store operations are central. Apps, theme work and migrations need their own review.

03

Distinct interfaces and integrations

Custom web build

Useful when the site needs workflows, data or interface behaviour that a standard theme cannot cover cleanly.

How we work

Our Website Design & Development Process

Each stage produces something that can be reviewed before the next part of the website moves forward. The exact deliverables depend on the agreed scope.
  1. 01

    Strategy & Requirements

    We document the business goal, intended customer, purpose of the website, current problems and required functionality. This defines what the project needs to include and what success should look like.

    • Business goal
    • Required functionality
    • Scope and conversion goal
    01Project brief
    Website objective
    AudienceRequired actions
  2. 02

    Structure & Information Architecture

    The sitemap, navigation and page hierarchy show where information belongs. Key user paths and CTA placement are planned so visitors can understand where they are, what they can find and what to do next.

    • Sitemap and navigation
    • Page hierarchy
    • User paths and CTA placement
    Home
    ServicesWorkContact
  3. 03

    Messaging & Conversion

    We organise the core proposition, service messages, supporting content and enquiry path around the approved page structure. Copywriting is included only where it appears in the agreed scope.

    • Core proposition
    • Content hierarchy
    • Enquiry path
    QLW / WEB
    What you offerWho it is for

    Why it matters

    Start a project ↗
  4. 04

    UI / UX & Responsive Design

    Representative pages establish typography, layout, interaction and visual direction. Desktop, tablet and mobile states are considered separately because a mobile interface needs its own content priorities.

    • Desktop, tablet and mobile
    • Typography and layout
    • Accessibility considerations
    Desktop
    Primary action
    Tablet
    Mobile
    Primary action
  5. 05

    Development & Integration

    Approved interfaces are built into the working website. The implementation can cover frontend components, forms, CMS behaviour, analytics and the integrations listed in the project scope.

    • Frontend implementation
    • Forms and CMS
    • Required integrations
    Interface
    ContentFormIntegration
  6. 06

    Testing & QA

    Before release, the agreed pages and journeys are checked across representative screen sizes and browsers. Forms, links, console output, basic accessibility and performance are included in the review.

    • Responsive and browser checks
    • Forms and links
    • Performance and console review
    01Desktop✓
    02Mobile✓
    03Forms✓
    04Links✓
  7. 07

    Launch & Handover

    We prepare the production release, connect the agreed domain and HTTPS, and confirm the launch configuration. Access, project files and applicable documentation are handed over as defined in the proposal.

    • Deployment and domain
    • HTTPS and analytics
    • Access and handover
    ProductionLIVE
    Domain connectedHTTPS activeHandover ready

Website pricing

Choose a clear starting scope.

Website Fix covers one qualifying small issue. Starter Website covers one page with 5–7 sections, a standard enquiry form and one consolidated revision. Multi-page sites are quoted from the confirmed brief.

View full pricing ↗

Website Fix

$49

One small, clearly defined website issue: a form problem, display bug, mobile layout issue or minor WordPress or frontend fix.

Start a website brief

Starter Website

$499

One single-page website with 5–7 sections, one standard enquiry form and one consolidated revision.

Start a website brief

Business Website

From $999

Around 4–6 responsive pages, a standard enquiry form and basic search metadata. Revision rounds agreed in the quote.

Start a website brief

Before the brief

Common website questions.

Can you work with our existing content?

Yes. We review what is ready, what needs restructuring and what the client still needs to supply before the relevant page is designed.

Is a CMS included?

Only when it is named in the scope. Editing needs, platform costs and account ownership are confirmed before the build.

How many revisions are included?

The written quote states the revision scope. The $499 Starter Website includes one consolidated revision round.

Digital trends

What’s changing in web design, AI and digital products.

Explore practical observations on web design, development, AI automation, performance and digital commerce.Explore Insights

Your next website

Have a website in mind?

Let’s talk about what it needs to do.
Share your brief. We’ll review the scope and reply in writing.