Current state
Review the existing brand information, available evidence, ownership and the practical constraint the work must address.
Services / Brand strategy
Brand strategy.
Clarify who the brand serves, what it should be known for and how that position should guide the website and customer-facing decisions.
The job this service must do
Brand strategy should make future decisions easier. The work connects audience evidence, business priorities and a defendable position before identity or website production begins.
A useful first scope
What we define
and deliver.
- Audience and positioning workshop
- Messaging priorities and brand principles
- A practical brief for identity and website work
Research depth, naming, legal clearance and customer interviews are scoped separately. Recommendations are based on the evidence and access agreed in the proposal.
Service coverage
What the work can include.
The final combination follows the project brief. Every included page, feature, integration and review point is named in the written scope before implementation.
Positioning direction
Define the positioning direction required for the agreed first scope and record what remains outside it.
Messaging priorities
Develop the messaging priorities through reviewable decisions and a defined list of outputs.
Decision framework
Prepare the decision framework and the files, checks or operating notes needed for handover.
Working process
From brief to a testable release.
The proposal names the review milestones. Timing depends on the number of pages and features, content readiness and third-party access.
Define the problem
Agree the audience, business goal, available brand information and the decision this project needs to improve.
Set the boundary
Name the research boundary, required inputs, review points, exclusions and acceptance criteria.
Create and review
Work through a small number of reasoned directions, record feedback together and keep changes tied to the approved brief.
Prepare the handover
Check the agreed outputs, organise source files and document the next implementation or operating step.
Custom scope / USD
Custom quote
Custom Development. Final quote after scope.
A tailored website feature, application capability or internal tool. The first release is defined before quoting.
User accounts and business state move into application scope. Third-party licences extra.
Read all pricing boundaries ↗Scope decisions
Questions to settle before build.
The proposal records confirmed requirements and lists any unknowns that need a separate, bounded review.
What is already approved?
Existing research, brand material, content, platform choices and account access should be separated from assumptions that still need a decision.
Who owns approval?
One named decision-maker and consolidated feedback prevent contradictory revision cycles and unclear acceptance.
What happens next?
The proposal identifies whether the work ends with a defined deliverable or continues into a separately scoped implementation.
Case study references
Reference studies
and interface details.
Each study identifies its public source, material status and the interface details being reviewed.
Explore working examples ↗Is this a visual identity project?
Brand strategy defines the decisions that a visual identity should express. Identity design can follow as a separate or combined scope.
Frequently asked questions
Before you send the brief.
Can this be combined with website work?
Yes. When both are needed, the proposal sequences shared decisions and states which deliverables belong to each part of the project.
How many revisions are included?
The written proposal names the review stages and included revision rounds. Additional directions or production work are quoted before scope expands.
What do you need before starting?
A concise brief, the available brand information, the intended audience, one approval owner and any fixed platform, timing or compliance constraints.
Your next website
Have a website in mind?
Let’s talk about what it needs to do.
Share your brief. We’ll review the scope and reply in writing.