Qian Lin Web
Services / Digital marketing consulting

Digital marketing consulting.

Review the offer, website, channels and available data to prioritise a small number of measurable marketing actions.

Consultant reviewing a marketing plan on a laptop

Selected service studies

See the work in context.

These editorial studies show the types of decisions and deliverables involved. They are service examples, not client claims.

Team reviewing search and marketing plans around a table
Digital marketing consulting · 01

Current state

Review the existing website, channel and performance data, available evidence, ownership and the practical constraint the work must address.

Marketing performance graph being planned in a notebook
Digital marketing consulting · 02

Opportunity review

Define the opportunity review required for the agreed first scope and record what remains outside it.

Social media content displayed on a smartphone
Digital marketing consulting · 03

Priority plan

Develop the priority plan through reviewable decisions and a defined list of outputs.

Campaign planning notes beside a keyboard
Digital marketing consulting · 04

Measurement framework

Prepare the measurement framework and the files, checks or operating notes needed for handover.

Platforms and delivery

Choose the working system around the requirement.

Consulting uses the systems already holding useful evidence. Recommendations distinguish verified data from assumptions and missing access.

Explore the main service areas and the platforms or delivery systems that may be used for the project.

01

Web and search data

Review analytics, Search Console and important site journeys to find measurable constraints.

Brand planning documents arranged on a work table

Working process

From brief to a testable release.

The proposal names the review milestones. Timing depends on the number of pages and features, content readiness and third-party access.

01

Define the problem

Agree the audience, business goal, available website, channel and performance data and the decision this project needs to improve.

Online shop displayed on a laptop screen

Industry applications

The same service solves different problems by sector.

The useful recommendation depends on sales cycle, operating capacity and the data the organisation can act on.

Website displayed on a desktop monitor in a workspace
01

Small and growing businesses

Choose a limited set of actions that fit the available budget, team and content capacity.

Online shopping interfaces displayed on a laptop and smartphone
02

B2B

Connect website, lead handling and channel activity across a longer buying decision.

Designer working in a browser-based design interface
03

E-commerce

Review acquisition, merchandising, checkout and retention as one operating system.

Custom scope / USD

Custom quote

Custom Development. Final quote after scope.

A tailored website feature, application capability or internal tool. The first release is defined before quoting.

User accounts and business state move into application scope. Third-party licences extra.

Read all pricing boundaries ↗

Frequently asked questions

Before you send the brief.

Does consulting include campaign delivery?

Only when stated in the proposal. The consulting scope can end with a decision-ready plan or continue into separately defined implementation.

Can this be combined with website work?

Yes. When both are needed, the proposal sequences shared decisions and states which deliverables belong to each part of the project.

How many revisions are included?

The written proposal names the review stages and included revision rounds. Additional directions or production work are quoted before scope expands.

What do you need before starting?

A concise brief, the available website, channel and performance data, the intended audience, one approval owner and any fixed platform, timing or compliance constraints.

Your next website

Have a website in mind?

Let’s talk about what it needs to do.
Share your brief. We’ll review the scope and reply in writing.