Logo design · 01
Current state
Review the existing identity references, available evidence, ownership and the practical constraint the work must address.
Services / Logo design
Logo design.
Develop a focused logo system that remains recognisable across websites, social profiles, documents and common production sizes.
Selected service studies
See the work in context.
These editorial studies show the types of decisions and deliverables involved. They are service examples, not client claims.
Logo design · 02
Creative direction
Define the creative direction required for the agreed first scope and record what remains outside it.
Logo design · 03
Logo system
Develop the logo system through reviewable decisions and a defined list of outputs.
Logo design · 04
Usage files
Prepare the usage files and the files, checks or operating notes needed for handover.
Platforms and delivery
Choose the working system around the requirement.
Logo files are prepared for the contexts named in the brief. The system stays simple enough for the team to use without rebuilding the mark each time.
Explore the main service areas and the platforms or delivery systems that may be used for the project.
01
Vector master files
Scalable source artwork supports print, signage and future export requirements.
Working process
From brief to a testable release.
The proposal names the review milestones. Timing depends on the number of pages and features, content readiness and third-party access.
01
Define the problem
Agree the audience, business goal, available identity references and the decision this project needs to improve.
Industry applications
The same service solves different problems by sector.
The mark has to survive the real production conditions of the business, from a small browser icon to a physical sign.
01
Professional services
Prioritise legibility, credibility and a mark that works in documents as well as online.
02
Consumer and retail
Test shelf, packaging, marketplace and social-avatar use at realistic sizes.
03
Hospitality
Account for menus, booking interfaces, wayfinding and physical venue applications.
Custom scope / USD
Custom quote
Custom Development. Final quote after scope.
A tailored website feature, application capability or internal tool. The first release is defined before quoting.
User accounts and business state move into application scope. Third-party licences extra.
Read all pricing boundaries ↗Frequently asked questions
Before you send the brief.
How many concepts are included?
The proposal states the number of routes and revision rounds. We favour a small number of reasoned directions over an unstructured volume of options.
Can this be combined with website work?
Yes. When both are needed, the proposal sequences shared decisions and states which deliverables belong to each part of the project.
How many revisions are included?
The written proposal names the review stages and included revision rounds. Additional directions or production work are quoted before scope expands.
What do you need before starting?
A concise brief, the available identity references, the intended audience, one approval owner and any fixed platform, timing or compliance constraints.
Your next website
Have a website in mind?
Let’s talk about what it needs to do.
Share your brief. We’ll review the scope and reply in writing.