PPC management · 01
Current state
Review the existing campaign and conversion data, available evidence, ownership and the practical constraint the work must address.
Services / PPC management
PPC management.
Plan and manage a bounded paid-search programme with clear landing pages, conversion events and budget controls.
Selected service studies
See the work in context.
These editorial studies show the types of decisions and deliverables involved. They are service examples, not client claims.
PPC management · 02
Campaign structure
Define the campaign structure required for the agreed first scope and record what remains outside it.
PPC management · 03
Conversion setup
Develop the conversion setup through reviewable decisions and a defined list of outputs.
PPC management · 04
Reporting controls
Prepare the reporting controls and the files, checks or operating notes needed for handover.
Platforms and delivery
Choose the working system around the requirement.
Advertising accounts stay in the client’s ownership. Campaign, landing-page and conversion access are agreed before management begins.
Explore the main service areas and the platforms or delivery systems that may be used for the project.
01
Google Ads
Search, display or shopping activity is scoped around the offer, region, budget and measurable conversion event.
Working process
From brief to a testable release.
The proposal names the review milestones. Timing depends on the number of pages and features, content readiness and third-party access.
01
Define the problem
Agree the audience, business goal, available campaign and conversion data and the decision this project needs to improve.
Industry applications
The same service solves different problems by sector.
Paid search works differently where buying cycles, regulation and transaction values change.
01
Local and professional services
Control location targeting, lead quality and call or form attribution.
02
E-commerce
Connect product feeds, margin-aware priorities and checkout measurement.
03
B2B
Use focused queries and landing pages for longer decisions and lower-volume conversions.
Custom scope / USD
Custom quote
Custom Development. Final quote after scope.
A tailored website feature, application capability or internal tool. The first release is defined before quoting.
User accounts and business state move into application scope. Third-party licences extra.
Read all pricing boundaries ↗Frequently asked questions
Before you send the brief.
Is advertising spend included?
No. Platform spend remains in your account and is separate from setup or management fees.
Can this be combined with website work?
Yes. When both are needed, the proposal sequences shared decisions and states which deliverables belong to each part of the project.
How many revisions are included?
The written proposal names the review stages and included revision rounds. Additional directions or production work are quoted before scope expands.
What do you need before starting?
A concise brief, the available campaign and conversion data, the intended audience, one approval owner and any fixed platform, timing or compliance constraints.
Your next website
Have a website in mind?
Let’s talk about what it needs to do.
Share your brief. We’ll review the scope and reply in writing.