Route several client intents
A commercial real-estate website must serve occupiers, investors and owners across markets, services and asset types.
Case studies / JLL Real Estate Services Website Study
REFERENCE PLACEHOLDER · Lead Generation
JLL Real Estate Services Website Study
A B2B real-estate study of JLL's public site, where market insight, global services and property expertise guide enquiries.
- Services and insights share hierarchy
- Global context supports local decisions
- Enquiry paths follow specific needs
Business Website / Lead Generation Reference Study
Commercial property expertise and service discovery
Real Estate
CONTEXT / DIRECTION
From an interface challenge
to an observed direction.
Need-based routes
JLL combines global service navigation, market-led editorial content and focused service pages.
THE CHALLENGE
What the page needs to communicate.
A commercial real-estate website must serve occupiers, investors and owners across markets, services and asset types.
01Route several client intents+
Visitors may start with location, property need or specialist service.
02Make expertise current+
Market research must connect to service discovery.
03Bridge global and local+
Enterprise structure must reach market-specific content.
THE SOLUTION
How the public website handles the task.
JLL combines global service navigation, market-led editorial content and focused service pages.
Need-based routes
Labels are based on property decisions; internal team names are absent.
Insight as evidence
Research creates context before contact.
Global-to-local wayfinding
Regional framing stays visible.
REFERENCE STATUS
What this study can support.
Official sitePublic reference source
3 viewsDesktop, mobile and detail
No client claimStudio relationship
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