Build a recognisable product world
A small product brand needs atmosphere and useful shopping information without making the route to products difficult.
Case studies / Morrow Goods E-commerce Concept
CONCEPT PROJECT · eCommerce
Morrow Goods E-commerce Concept
A fictional home-goods store concept that combines an editorial brand story with collection browsing, product detail and a compact mobile shopping path.
- Distinct product-led art direction
- Collection and product hierarchy
- Mobile route from discovery to cart
E-commerce Website / Product Store
Editorial product discovery and purchase planning
Retail
CONTEXT / DIRECTION
From an interface challenge
to an design direction.
Editorial commerce opening
The concept separates brand storytelling, collection browsing and product decisions while keeping the shop route visible.
THE CHALLENGE
What the page needs to communicate.
A small product brand needs atmosphere and useful shopping information without making the route to products difficult.
01Build a recognisable product world+
Photography, type and spacing need to feel consistent across the store.
02Keep product discovery direct+
Editorial content should support collection and product navigation.
03Protect mobile purchase steps+
Product details and actions need to remain clear on a narrow screen.
THE SOLUTION
How the concept handles the task.
The concept separates brand storytelling, collection browsing and product decisions while keeping the shop route visible.
Editorial commerce opening
The first screen introduces the product world with a direct collection action.
Structured product pages
Materials, size and purchase actions follow a clear reading order.
Compact mobile commerce
Mobile layouts prioritise product image, price and the next purchase action.
PROJECT STATUS
Project identity and evidence boundary.
3 original viewsDesktop, mobile and detail
Fictional brandProject identity
No invented resultsEvidence boundary
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